GREEN INTIATIVES OF INDIAN STARTUPS TO ACHIEVE SUSTAINABILITY – A STEP FORWARD

AUTHOR(S)

Dr.Geeta J

DOI: https://doi.org/10.46647/ijetms.2023.v07i02.099

ABSTRACT
Globally, with the thrust on sustainability and the corporates world over joining the fight against climate crisis, Indian startups are not far behind. With the Government intiative for startup India intended to catalyze the startup culture and to build strong ecosystem, the Government of India has taken various measures. The Indian startups are doing their part to save the globe by producing sustainable products. Startups create jobs and thus act as vehicles of socio economic development and thereby contributing to the larger economy by creating more employment opportunities and and which in turn leads to stronger economy.

Page No: 884 - 888

References:

A. Anand, P. Argade, R. Barkemeyer, F. Salignac Trends and patterns in sustainable entrepreneurship research: a bibliometric review and research agenda
Bergset, L. and K. Fichter. 2015. Green start-ups–a new typology for sustainable entrepreneurship and innovation research, Journal of Innovation Management JIM 3: 118-144. Bloomberg New Energy Finance. 2017. Accelerating India’s Clean Energy Transition.
Dwyer, R.J. 2009. Keen to be green organizations: A focused rules approach to· accountability. Management Decision, Vol. 47, No.7, pp 12-16.  
Fichter, K. and R. Weib. 2013. Start-ups: Product Pioneers for a Green Economy. Berlin: Border step Institute for Innovation and Sustainability.
Saxena, R.P.· & Khandelwal, P.K. 2012. Greening of industries for sustainable growth: An exploratory study on durable, non-durable and services industries. International Journal of Social Economics, Vol. 39, No. 8, pp. 551-586, DOI 10.
Sharma, N. 2017. India as a Paradise for Start-ups, legend or Reality? France Forum, 75015 Paris, France, December Issue, 2017, Page 82.
https://www.prakati.in/5-indian-startup-brands-actively-working-towards-being-greener-and-sustainable/
https://yourstory.com/smbstory/wae-businesses-green-sustainability-carbon-water footprint?utm_pageloadtype=scroll
https://pib.gov.in/Pressreleaseshare.aspx?PRID=1577014

How to Cite This Article:
Dr.Geeta J . GREEN INTIATIVES OF INDIAN STARTUPS TO ACHIEVE SUSTAINABILITY – A STEP FORWARD . ijetms;7(2):884-888. DOI: 10.46647/ijetms.2023.v07i02.099