Teenagers As Target Market in tech savvy world: A Case Study of Generation Z in India

AUTHOR(S)

Prof. G P. Dinesh,Dr. Divyabharathi

DOI: https://doi.org/10.46647/ijetms.2023.v07i03.114

ABSTRACT
The teen market is a demographic group that includes individuals between the ages of13 and 19. This market is highly attractive to businesses and advertisers due to theirs pending power and influence on family purchasing decisions. Teens have their own distinct tastes, preferences, and trends, and are often early adopters of new technologies and products. Teens are a significant consumer group, with disposable income from allowances, part-time jobs, and gifts. They spend money on clothing, personal care products, entertainment, and technology. They are also highly influenced by peer pressure and brand loyalty, making them a valuable target market for companies. Marketing to teens requires a different approach than other demographics. They are highly skeptical of traditional advertising and respond better to interactive and social media campaigns. They also value authenticity and transparency, so companies must be genuine in their marketing efforts. In addition, it is essential to understand that the teens market is constantly evolving, with new trends and technologies emerging all the time. Companies must stay informed and adapt their marketing strategies accordingly to stay relevant to this demographic. Overall, the teen market is a significant and valuable target for businesses, but it requires a specific approach and understanding of the unique characteristics of this demographic.
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How to Cite This Article:
Prof. G P.Dinesh,Dr. Divyabharathi .Teenagers As Target Market in tech savvy world: A Case Study of Generation Z in India . ijetms;7(3):750-755. DOI: 10.46647/ijetms.2023.v07i03.114