2023, Volume 7 Issue 3
A COMPARATIVE STUDY ON DISTRIBUTION MANAGEMENT OF INCENSE STICKS BY RETAILERS- A SPECIAL REFERENCE TO CYCLE PURE AGARBATTIS.
AUTHOR(S)
Sujay S K, Anupama Sundar D
DOI: https://doi.org/10.46647/ijetms.2023.v07i03.132
ABSTRACT
The purpose of the present study is to compare the distribution system by the retailers of incense sticks in their respective retail stores. For the purpose of the study 3 retailers were taken as samples and interviewed. The variables taken for the study were On-time delivery, Cost effectiveness, Additional services, Inventory management and Availability at place. The questions based on the above variables were asked to the 3 chosen retailers one of them being the retail outlet of Cycle Brand (Cycle.in). The other two retail stores were “Always Foodstuff” and “Kamadhenu Supermarket”. The qualitative research was made and comparison of the retail stores were made and found that, the availability of the variants of incense sticks of same brand were more in the company’s retail outlet (Cycle.in), but there are more competitive products in the general retail stores. The company retail outlet had employees exclusively meant for their products, but the employees in general retail stores were not concentrating only on Cycle Pure agarbathies. As there were other products also in the general retail stores, home delivery was not difficult. It is only after COVID pandemic, home delivery of incense sticks in company outlet has become a practice. The profit margin in company retail outlet (Cycle.in) was 15% whereas the profit margin of the general retail stores was 20%+3%. The similarities between the retail stores were the payment practice to the vendors and the mode of payment customers chose for purchase. The time period taken by the suppliers to supply products to the retail outlet was one day whereas the company retail outlet also would put purchase order also a day before the need. The general store would sell the other brand incense sticks if the product which customer needs in Cycle brand is not available. But the company retail outlet will make sure it provides that product. The study concluded that the general retail store has the similar distribution management as that of the company retail outlet, but does not concentrate particularly on Cycle brand as they need to sale the products and are not brand conscious. Whereas Cycle.in stores exclusively concentrates on Cycle Brand agarbathies and will provide the brand which customer need.
Page No: 868 - 873
References:
How to Cite This Article:
Sujay S K, Anupama Sundar D
.A COMPARATIVE STUDY ON DISTRIBUTION MANAGEMENT OF INCENSE STICKS BY RETAILERS- A SPECIAL REFERENCE TO CYCLE PURE AGARBATTIS.
. ijetms;7(3):868-873. DOI: 10.46647/ijetms.2023.v07i03.132
