International Journal of Engineering Technology and Management Sciences

2023, Volume 7 Issue 5

Factors Influencing Gen-Z's Intention to Buy Green Cosmetics in Ho Chi Minh City, Vietnam

AUTHOR(S)

Minh Ly Duc, Le Vu Duc Anh, Le Thanh Duy, Huynh Hai Dang, Nguyen Hoang Tuan

DOI: https://doi.org/10.46647/ijetms.2023.v07i05.029

ABSTRACT
Doing business in big cities is always considered the top concern of business owners. Assessing customer concerns is a requirement. Especially for young customers. This study focuses on identifying and analyzing the influencing factors of Generation Z's intention to purchase green cosmetics in Ho Chi Minh City. The results indicate that four important factors are eco-label and brand certification, perception of behavioral control, perceived effectiveness, and subjective norms. Furthermore, the study offers practical recommendations to enhance these factors and educate the Gen Z community and businesses in Ho Chi Minh City about green cosmetics.

Page No: 248 - 259

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    How to Cite This Article:
    Minh Ly Duc, Le Vu Duc Anh, Le Thanh Duy, Huynh Hai Dang, Nguyen Hoang Tuan . Factors Influencing Gen-Z's Intention to Buy Green Cosmetics in Ho Chi Minh City, Vietnam . ijetms;7(5):248-259. DOI: 10.46647/ijetms.2023.v07i05.029

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