Role Of Supply Chain Management On Brand Rebuilding Parameters In Select Companies Of Hyderabad, Telangana– Study On Brand Loyalty

AUTHOR(S)

Mr.M. Ravi Kumar, Prof.R . Sampath Kumar

DOI: https://doi.org/10.46647/ijetms.2023.v07i05.067

ABSTRACT
A new conceptual approach applied to failing brand is gaining momentum. Some call it rebuilding, some rejuvenation. The study gives a brief overview of the various possible situations for brand rebuilding or rejuvenation, the methods applied and also the concerns in its implementation. It capitalized on the insights from the people involved in branding for various companies and with emphasis on brands that have been revitalized.

Page No: 532 - 536

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How to Cite This Article:
Mr.M. Ravi Kumar, Prof.R . Sampath Kumar . ijetms;7(5):532-536. DOI: 10.46647/ijetms.2023.v07i05.067